HP Fandango
I chose Smith & Foulkes. Adam Foulkes and Alan Smith are some of London’s top directing teams. Their work features many clientele such as Coca-Cola, Honda, and Observer. I would categorize their work as collage that also has some vector aspects with a organic feel. Many of their works are also fluid flowing pieces.
Fandango HP
!. Structures and Composition
The screen space in this piece is very fluid. It starts off with one scene and the next scene appears by smoothly transitioning its way across the screen so that the first scene is bumped out.
2. Image and Image Types
This motion graphic piece features many vibrant colors and movement. Fandango is a business related to the movie industry - and their imagery reflects that - theatre styled buildings, spotlights, and an actual movie theater are used in this piece.
3. Symbols and Symbol Types
The fast paced movie, fast motorcycle, fast transitions (reflecting how fast and easy it is to get movie tickets online and print them) as well as all the theater images (theater buildings, theater insides, theater tickets, spotlights) are all symbols used to subconsciously and consciously portray the meaning behind this whole piece.
4. Time
Time in this piece goes by very fast. The whole thing is very fast paced, very lively, very colorful. You barely even notice each smooth transition until the ad is over.
5. Sound
Plays a big part in this piece, it fits in perfectly and gives a very lively atmosphere.
6. Intent
HP wanted a fun ad - something that would catch your attention. With the fun music, bright, vibrant colors, and dynamic imagery, they do a good job of this.
7. Meaning
The meaning behind this is that Smith and Foulkes wanted to create something that portrays their client, HP, as fun, modern, and hip. They use a style of imagery that is popular and create a very visually fun motion piece.
Vanishing Point by Takuya Hosogane falls under the vector genre of motion graphics.
The constantly moving and morphing piece revolves around the use of shapes (mostly geometric, 3D circles, squares, and triangles) which are moving to the music. The sound plays a huge role in the movement of the graphics, with each shift in the music corresponding to each shift in the motion graphic piece. The overall composition of this piece is very centered, with the images mostly appearing and dissapearing around the center with the occational offset graphic. The graphics itself are geometrical shapes, both 2-D and 3-D in different colors, patterns, and sizes. The shapes relate to the piece’s title: “The Vanishing Point” where the vanishing point can be related to a geometric plane where the shapes reside.
I especially like this piece, and think the graphics complement the music very well. I like the use of color as well, large black shapes and black backgrounds tie the piece together through all the splashes of color.
Vanishing Point
by Takuya Hosogane
From the 25+ articles about typography from
http://www.1stwebdesigner.com/resources/learn-typography/
I found this article about combining fonts to be short and pleasing.
http://www.typography.com/email/2010_03/index_tw.htm
I had always haphazardly paired my fonts and struggled to find two that fit perfectly into whatever I was creating. This article shows examples of pairing fonts to show off the harmonious compatibility of each distinctive font.
I especially like the first example where three fonts, all with unrelated characteristics (tough, cheeky, and sweet), are able to work together in a cohesive piece. It makes me think about my font choice in one of my recent web designs for class. Instead taking the time to choose fonts that worked well together, I quickly chose fonts that weren’t exactly friendly to each other (but they did look pretty good on their own! :P).
After seeing my failure, I decided to google more on type pairing and found this article:
http://bonfx.com/29-principles-for-making-great-font-combinations/
29 principles for making great font combinations. Me likey.
It’s amazing to see how much I don’t know, and how much I had already learned through my own experience.
Blind’s motion piece commercial on gun violence/stray bullets is very simple, yet powerful. Their ingenious idea of making a stray bullet as the tracker on a gps leaves the viewer with a haunting awareness to the problem of gun violence when the gps tracker becomes a stray bullet that veers through a neighborhood and hits an unsuspecting little girl.
The majority of the video follows a monochromatic palette with an emphasis on red, red representing the blood from the impact of the bullet hitting the child at the end, and the gps path of the deadly bullet. The movement of video seamlessly flows from being an illusion of a friendly gps guidance system, to a deadly path of a stray bullet as it finds its way through a neighborhood and into a home. Blind’s use of a widely used and known item (gps) and relating it to an issue that isn’t widely known is excellently portrayed in their harrowing video.
Running Scared.
